Catalog Entries |
2015 Spring CEU
May 05, 2024 |
|
 |
||
 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| 104 109 - Social Media Mktg Strategy |
|
Social media may seem spontaneous, but for successful organizations, it is not. This course emphasizes research, critical thinking, training, and profiling required in determining which social networks to use. After networks are determined, students plan campaign and general messages designed to better connect with audiences, deepen relationships, and drive profits. We use case studies and real world examples to learn from successes and failures.
2.000 Credit hours 36.000 Lecture hours Levels: Credit Programs/Classes Schedule Types: Lecture Marketing, Sales & Service Division Marketing Department |
|