Detailed Course Information |
2015 Spring Credit
Apr 24, 2024 |
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| 104 160 - Entertainment/Sports/Event Mkt |
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This course will help you develop and understanding of the marketing concepts and theories that apply to entertainment, sports and event marketing (ESEP) industries. The areas that this course will cover include: promotions, sponsorship, proposals and development & implementation of an entertainment and/or sports marketing plan. Students will learn how to use ESEP as a strategic platform to create publicity and brand awareness.
3.000 Credit hours 54.000 Lecture hours Levels: Credit Programs/Classes Schedule Types: Independent Study, Lecture Marketing, Sales & Service Division Marketing Department Prerequisites: Credit Programs/Classes level 104 102 Minimum Grade of D- and Credit Programs/Classes level 104 125 Minimum Grade of D- |
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