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104 152 - Social Media Marketing |
This course will focus on the cutting edge of technology used in marketing. Specifically we will research technology that businesses use to attract and maintain customers. In addition we will explore the technology used by marketing managers to efficiently make sound decisions related to marketing. Speakers will be brought in to demonstrate how they use the most recent technologies to search and satisfy their customers. This is a blended course; one day per week students will meet in the computer lab. The rest of the requirements for the course will be met using an online element via Blackboard. Online access is available throughout the college or you may use your home computer for access if you have an internet connection.
2.000 Credit hours 36.000 Lecture hours Levels: Credit Programs/Classes Schedule Types: Web Conferencing, Independent Study, Lecture, Blended <50% Online Marketing, Sales & Service Division Marketing Department Prerequisites: Credit Programs/Classes level 104 102 Minimum Grade of D- and Credit Programs/Classes level 104 125 Minimum Grade of D- |
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