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2015 Spring CEU
Mar 28, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

104 183 - Marketing Management
The students will pull together all their learning from previous Marketing classes and apply it in a comprehensive and understandable manner. Taking a current business or starting a new business, the students in a semester-long project will work through the marketing mix, marketing research, pricing strategies, promotional strategies, organizational/management strategies, product strategies, services provided, place or distribution strategies, targeting customers, and other decisions in an extensive and inclusive project.
3.000 Credit hours
54.000 Lecture hours

Levels: Credit Programs/Classes
Schedule Types: Independent Study, Lab, Lab and Lecture, Lecture, Instructional Television

Marketing, Sales & Service Division
Marketing Department

Prerequisites:
Credit Programs/Classes level 104 102 Minimum Grade of D- and Credit Programs/Classes level 104 105 Minimum Grade of D- and Credit Programs/Classes level 104 125 Minimum Grade of D-

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Release: 8.7.2.4