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104 102 - Marketing Principles |
Marketing of products and services. Concentrates on product, price, place, promotion, market segmentation, target marketing, pricing, market research, physical distribution and distribution channels.
3.000 Credit hours 54.000 Lecture hours Levels: Credit Programs/Classes Schedule Types: Online, Lecture, Supplemental Instruction, Instructional Television, Blended <50% Online, Online & On-Site Testing Marketing, Sales & Service Division Marketing Department |
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