Detailed Course Information |
2014 Fall Credit
Apr 20, 2024 |
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| 104 105 - Marketing Research |
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To create greater awareness of the process of marketing research including surveys, focus panels, sampling procedures, and the general steps in doing marketing research. Marketing decisions and problem-solving skills will be improved. Micromarketing and databases are included.
3.000 Credit hours 36.000 Lecture hours 36.000 Lab hours Levels: Credit Programs/Classes Schedule Types: Online, Lab, Lab and Lecture, Lecture, Instructional Television Marketing, Sales & Service Division Marketing Department Prerequisites: Credit Programs/Classes level 104 102 Minimum Grade of D- |
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